MMA opens Canadian Council and adds North American board members

The Mobile Marketing Association has expanded its global reach by launching the MMA Canada Council. MMA Canada will be led by Michael O'Farrell, country manager for the MMA, along with Canadian council co-chairs Ross Buchanan, director, digital & relationship marketing at MolsonCoors and Andrew Osmak, SVP, business development & new ventures at LavaLife.

In addition, the MMA has announced new board members to its North American Board of Directors. These members include: Tiffany Gerhardt, senior marketing manager, emerging capabilities at BestBuy; Jeff Minsky, director, NEXT Emerging Media for OMD Ignition Factory; and Anthony Romano, VP, interactive media at Polo Ralph Lauren.