Direct Line Blog

MMA debuts Affiliate Member program

Share this article:
The Mobile Marketing Association (MMA) has created a new MMA Membership program specifically tailored for affiliate marketers in mobile. Mobile Messenger, VeriSign Messaging and Mobile Media, MX Telecom, PlayPhone, Cellfish Media and NextWeb Media are founding members.

The idea behind the MMA Affiliate Member program is to benefit the Affiliate Marketers that follow Consumer Best Practices and Global Code of Conduct, as well as to address misleading advertising that has resulted from affliate programs on the mobile phone. As the Wild West of the mobile space continues to grow, it is nice to see the MMA taking a proactive approach.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.