Direct Line Blog

MMA debuts Affiliate Member program

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The Mobile Marketing Association (MMA) has created a new MMA Membership program specifically tailored for affiliate marketers in mobile. Mobile Messenger, VeriSign Messaging and Mobile Media, MX Telecom, PlayPhone, Cellfish Media and NextWeb Media are founding members.

The idea behind the MMA Affiliate Member program is to benefit the Affiliate Marketers that follow Consumer Best Practices and Global Code of Conduct, as well as to address misleading advertising that has resulted from affliate programs on the mobile phone. As the Wild West of the mobile space continues to grow, it is nice to see the MMA taking a proactive approach.
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