MKTG Opens Broadway.com List

Share this article:
MKTG Services, an affiliate of CBC Companies, Newtown, PA, debuted the Broadway.com file of 220,000 ticket buyers at postal address. These entertainment enthusiasts bought tickets for shows on Broadway in New York and for London productions. They rely on Broadway.com for theater news.


The file is 51 percent female with a median age of 33 and median household income of $68,759. Selections are geography, gender, recency, credit card type, multi-buyer, show date, purchase date and type of performance such as drama, musical, comedy or family.


The base price is $90/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.