MKTG Debuts Segmentation Tool

            MKTG Services has launched Financial Insights a predictive segmentation tool for targeting profitable prospects, the Newtown, PA, company said yesterday.

            The tool is based on data from MKTG's proprietary new mover and new credit card activation hotline files. It also uses consumer propensity to purchase 20 specific financial and insurance products and services, such as bank annuities, disability insurance and money market funds. The data also can be used in custom model applications.