Miva Media signs new partner agreements in U.S., Europe

Share this article:

To strengthen its online advertising network, Miva Media has signed new partner agreements with TransWorldNews Inc., Argusauto.com, Boursier.com, Sport1, MyVideo.de and Grupo Zeta.

Under the agreements, Miva's pay-per-click ads will be displayed on the partners' Web sites.

"As with all our distribution partnerships, our objectives are to increase advertisers' reach to targeted audiences, deliver a PPC revenue stream for distribution partners and provide relevant ads to Internet users," said Chrysi Philalithes, vice president of global marketing and communications at Miva Media, New York.

News and press release distributor TransWorldNews will be displaying Miva InLine Ads across www.transworldnews.com.

Miva signed a search and content agreement with French automotive site Argusauto.com. Argusauto.com will be displaying Miva's pay-per-click ads through both content implementations and prompt links. Another French firm, finance site Boursier.com, also signed a content agreement Miva.

Germany's largest sports portal, Sport1, sealed an agreement with Miva that reunites the two companies that had a previous pay-per-click agreement in place a year ago. Under the terms of the new agreement, Miva will be displaying content-driven pay-per-click ads across both the home page and channel pages of the site.

Miva signed a content deal with MyVideo.de, a German company. The agreement calls for content-driven Miva pay-per-click ads to be displayed across selected channels of the site.

The re-signing of a content agreement with Grupo Zeta , one of the top five publishers in Spain, will see Miva continue to display content-driven pay-per-click ads across a portfolio of 13 different Grupo Zeta sites including www.sport.es and www.elperiodico.com.

"This announcement highlights Miva's strategy of using PPC ads to help monetize Web properties through a number of different ways, namely, search, content and InLine advertising," Ms. Philalithes said. "In providing a plethora of options for Web publishers, Miva helps them address their Web monetization needs."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.