Miva launches movie review site Spill.com

Miva Inc., a digital advertising and media company, has launched an animated movie review site at Spill.com.

The original video content at Spill.com features comical, cartoon-style movie reviews.

"The launch of Spill is part of a drive to expand our portfolio of Miva-owned consumer Web sites," said Alex Vlasto, global communications director at Miva. "The idea is that by owning our own traffic we have even greater control over what we can offer to our advertisers, both in terms of demographic reach and different ad formats."

Spill.com is Miva's first foray into video content creation and syndication, allowing the company to explore the emerging video advertising sector that Jupiter Research predicts will be worth $1.3 billion by 2011.

"For advertisers, the site offers a new channel to reach an 18- to 34-year-old demographic," Mr. Vlasto said. "As the site develops, our intention is to offer advertisers a variety of different ad formats that span not only the more traditional display ads but also emerging formats such as video ads."