Miva launches movie review site Spill.com

Share this article:

Miva Inc., a digital advertising and media company, has launched an animated movie review site at Spill.com.

The original video content at Spill.com features comical, cartoon-style movie reviews.

"The launch of Spill is part of a drive to expand our portfolio of Miva-owned consumer Web sites," said Alex Vlasto, global communications director at Miva. "The idea is that by owning our own traffic we have even greater control over what we can offer to our advertisers, both in terms of demographic reach and different ad formats."

Spill.com is Miva's first foray into video content creation and syndication, allowing the company to explore the emerging video advertising sector that Jupiter Research predicts will be worth $1.3 billion by 2011.

"For advertisers, the site offers a new channel to reach an 18- to 34-year-old demographic," Mr. Vlasto said. "As the site develops, our intention is to offer advertisers a variety of different ad formats that span not only the more traditional display ads but also emerging formats such as video ads."

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.