Miva Augments Agency Services

Share this article:
Performance marketing network Miva Inc. is adding to its services for advertisers, letting them manage their multiple MIVA Ad Center accounts in one place.


Miva launched Agency Center 1.0 last week, which will help ad agencies "service a wider range of enterprises of all sizes more rapidly and efficiently," the Fort Myers, FL, company said.


"Blue-chip advertisers are now buying on Miva, and come through agencies," said Seb Bishop, Miva director and chief marketing officer. "We asked agencies what would make their lives easier."


Miva users also now have more access to its API program, letting them automate the management of their pay-per-click campaigns and design customized interfaces to present reports to advertisers.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.