Miva Augments Agency ServicesPerformance marketing network Miva Inc. is adding to its services for advertisers, letting them manage their multiple MIVA Ad Center accounts in one place.
Miva launched Agency Center 1.0 last week, which will help ad agencies "service a wider range of enterprises of all sizes more rapidly and efficiently," the Fort Myers, FL, company said.
"Blue-chip advertisers are now buying on Miva, and come through agencies," said Seb Bishop, Miva director and chief marketing officer. "We asked agencies what would make their lives easier."
Miva users also now have more access to its API program, letting them automate the management of their pay-per-click campaigns and design customized interfaces to present reports to advertisers.