Mitsui Buys Stake in Bigfoot

Share this article:
Bigfoot Interactive is expected to announce today that Mitsui & Co. has made a seven-figure investment in the e-mail marketing services provider in return for a piece of the company.


Bigfoot would disclose neither the size of the investment nor the size of the stake Mitsui received in return.


Under the deal, Mitsui also will offer Bigfoot's technology to its business divisions, subsidiaries and portfolio companies.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.