Mitsui Buys Stake in Bigfoot

Share this article:
Bigfoot Interactive is expected to announce today that Mitsui & Co. has made a seven-figure investment in the e-mail marketing services provider in return for a piece of the company.


Bigfoot would disclose neither the size of the investment nor the size of the stake Mitsui received in return.


Under the deal, Mitsui also will offer Bigfoot's technology to its business divisions, subsidiaries and portfolio companies.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.