Mitsubishi Picks Autobytel for Dealer CRM

Share this article:
Mitsubishi Motors of North America Inc. selected Autobytel Inc.'s Retention Performance Marketing customer retention program, Autobytel announced this week.


Mitsubishi said it will use RPM to power its new Diamond Care Service Marketing Program, a nationwide initiative to build brand loyalty at local dealerships.


RPM, which provides customer service reminders via e-mail, phone and direct mail as well as personalized-service customer Web pages on dealership sites, is a key part of Mitsubishi's dealership service customer retention strategy.


Though the program officially began Feb. 13, several Mitsubishi dealers signed up for it over the past few months. One dealer already has seen a 23 percent response rate from the program.


Autobytel, Irvine, CA, said that dealers using RPM report on average a 21-to-1 return on investment and a 29 percent response rate.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.