Mission Hill Family Winery Goes Live With Microsoft CRM
Mission Hill is using Microsoft CRM to track feedback from the thousands of comment cards that they receive weekly from guests attending their wine tours and private functions. Putting this information into a central repository allows Mission Hill to know their customers better and gain the ability to improve the overall experience of their guests.
"Initially, the goal of this project was for simple contact management ... the Microsoft CRM solution provided by iFusion gives us a relational tool that we can use to better serve the thousands of guests that visit our winery every year," Ingrid Dilschneider, manager of winery marketing and guest services at Mission Hill Winery, said in a statement.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters