Tortilla maker Mission Foods is launching a cooking competition and using online marketing to promote the effort. The campaign includes a microsite, a sweepstakes, social media, out-of-home, e-mail and TV.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.