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Miscellaneous Articles

The power of customer voice shapes new rules of relevance

By David Daniels, CEO of The Relevancy Group October 26, 2009

Why did you decide to see the last movie you watched? Was it because of some glorious review or perhaps a friend's suggestion? Long before the social portals and constant banter on Twitter, people have valued the opinions of others. Today, this behavior is highly measureable.
 

Social media for small business in under an hour

By Janine Popick, CEO of VerticalResponse October 26, 2009

Small businesses are being stretched even thinner during the recession and must continue to innovate if they're going to thrive. The good news is that the National Federation of Independent Business' (NFIB) optimism index recently found that small businesses believe the next three months are a good time to expand, albeit at lower levels than desired.
 

Social auditing takes your e-mail program beyond the inbox

By Lori Connolly, director of research and analytics at Merkle October 26, 2009

While many marketers are currently experimenting in the social networking space, most don't have a strategic plan for media integration or measurement. However, social networking offers an opportunity for marketers to better target, reach and understand their subscriber base.
 

New social media metrics for e-mail marketing

By Ryan Deutsch, VP of strategic services and market development at StrongMail October 26, 2009

A report from analyst firm Altimeter and social platform provider Wetpaint found that companies investing heavily in social media significantly surpass their peers in terms of both revenue and performance.
 

Why e-mail needs social media, and tips to get you started

Ellie Mirman, inbound marketing manager at HubSpot October 26, 2009

It's no secret that e-mail marketing is an effective and inexpensive lead generation channel, but where it lags is in its power to spread content beyond your existing list.
 

Together, e-mail and social media lead to better communication

Ivan Chalif June 07, 2009

E-mail has long been a mainstay of both consumer and enterprise marketing because it is cost-effective and because it has superior tracking capabilities compared to other marketing channels.
 

Lead generation basics for a Web world

September 13, 2007

Achieving results is the core mandate of any online marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
 

Staying in the game with PPC management

September 13, 2007

The level playing field that was once search marketing has morphed into He-with-the-most-money-and-resources-wins. In other words, large companies have finally woken up to what's been working for smaller companies since the early 2000s. Pay-per-click advertising offers quantifiable metrics and results, right out of the gate. As a result, the big boys jumped into paid search with a certain fervor (and budget) smaller advertisers simply didn't have.
 

Printers show 'green' concern by FSC approval

September 13, 2007

Print and production
 

Find user-friendly resources from the USPS

Dean Rieck September 13, 2007

AáLittle over seven years ago, I wrote a column in DM News about the resources available from the US Postal Service. At that time, I was not too thrilled with how the USPS Web site was constructed. It was not user-friendly at all.
 
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