Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Miscellaneous Articles

Postal mail, e-mail combo delivers double-digit response

By Ray Chin, VP of product development at GrayHair Software October 26, 2009

E-mail marketing is not enough. You need to supplement it with old-fashioned, hard-copy postal mail. Tangible, direct and targeted, mail still has a valuable, strong pull.
 

Tactics e-mail marketers can steal from behavioral economists

By Susan Tull, VP of marketing at BlueHornet October 26, 2009

Defined very generally, behavioral economics combines psychology and economics to identify why people make certain decisions about purchasing, borrowing, lending, etc. In her article, "The Gift Card Economy" ('The Atlantic', May 2009), Virginia Postrel turns to behavioral economists to shed light on factors that have been shown to affect consumer spending.
 

Reach makes geographical targeting relevant for e-mail

By Elena Bond, senior database analyst for client services and analytics at Drake Direct October 26, 2009

We are constantly inundated with the concept that the Internet is creating a global community — a world marketplace where goods and services can be marketed and purchased anywhere. In the past, when direct mail was the primary means of direct marketing, a key component of strategy was the use of geographical targeting. But does geographical targeting still make sense in the world of online marketing? There are two reasons why the answer is, "Yes."
 

A step-by-step guide to better program measurement

By Whitney Hutchinson, group director of e-mail and CRM, Razorfish October 26, 2009

How are your e-mail programs performing? Typically, when I ask a client this question their response is, "Well, our open rate is X, and our click rate is Y." If this is your typical response, it's time to up your game.
 

A holistic e-mail program sells burgers and builds loyalty

By Simms Jenkins, CEO of BrightWave Marketing and EmailStatCenter.com October 26, 2009

Ted's Montana Grill, a national restaurant chain founded by Ted Turner and restaurateur George McKerrow Jr., needed to redefine and rejuvenate an e-mail program filled with potential and eager subscribers. We helped Ted's develop a VIP-type e-mail program where value and benefits resonated with subscribers.
 

Multichannel e-mail emerges as the newest trend

By Jeanniey Mullen, CMO of Zinio October 26, 2009

Anyone trying to send an electronic message to another person right now must make a very important decision: Through which vehicle do I want to use to send my message?
 

Incorporate personalization in e-mail and approach

By Steve Webster, chief strategy officer at iPost October 26, 2009

Segmenting your list and personalizing the e-mail content will drive better returns than blasting the entire list with the same message, but it can entail a lot of work with uncertain rewards.
 

Shopping cart abandonment: Recapturing a lost sale

By Ross Kramer, CEO of Listrak October 26, 2009

Abandoned carts cost e-commerce sites big dollars in lost sales. In fact, industry studies show that the average cart abandonment rate is between 50% and 60%, which means that more than half of the customers who begin the checkout process on your site fail to complete the purchase.
 

When the going gets tough, the tough e-mail

By Naveed Usman, principal of Usman Group October 26, 2009

In these tough economic times, marketers are challenged to do a great deal more with less. One way to do this is to focus on giving current customers the best possible price at the best possible times in the purchasing lifecycle. To effectively target, track and deploy special offers, it's time to turn to our dear old friend, the inbox.
 

The social inbox: What's next for e-mail

By Matt Blumberg, CEO of Return Path October 26, 2009

A number of changes across the e-mail landscape over the last six months are adding up to a seismic shift in how we think about e-mail, communications and marketing.
 
« Previous
Next »