Mirador Picks Up Telemarketing Firm's Assets

Share this article:
Financial services provider Mirador yesterday purchased the assets of LeadBay.com, a telemarketing firm specializing in the marketing of mortgage loans.


LeadBay.com, Upland, CA, operates call centers with 52 telephone agents who specialize in lead generation and loan production. The company processes about 150 loan applications each day.


Terms of the acquisition were not disclosed. Mirador, Virginia Beach, VA, said LeadBay.com will continue to operate under the trade name HomeSpan.com, Mirador's Internet portal for consumers and real estate agents.


A Mirador executive said he expected the LeadBay.com acquisition to generate more than $1 billion in loans annually for his company. LeadBay's call center has been recognized as one of the fastest-growing in the nation and will complement HomeSpan.com's online presence, the executive said.


LeadBay's call centers are in Upland and Orange, CA.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.