Mintel: Credit Card Offers Hit Year-to-Date Low in September

Share this article:
Credit card issuers decreased their direct mail efforts over the past few months, according to data released yesterday by Mintel International Group's Comperemedia, a Chicago-based media monitoring system.


After peaking in June with nearly 375 million new direct mail offers, credit card mail volume has declined each month since, settling at a year-to-date low of 297 million acquisition pieces in September.


Though 50 percent of consumers report that they ignore all new credit card mailings, the Comperemedia Response Rate Tracker shows that overall credit card response rates remain steady at 0.8 percent to 1 percent.


"While the overall volume of direct mail offers may have declined, consumer response rates and attitudes have stayed the same since the first of the year," said Rob Cartwright, manager of Comperemedia.


Issuers have provided consumers a mixed bag of incentives and offers. Comperemedia said the percentage of offers that promoted interest rates of 8 percent or higher increased from 58 percent in July to more than 75 percent in September.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.