Minnesota Body Slams Politics-as-Usual

Share this article:
This week's most unusual election result -- former wrestler Jesse "The Body" Ventura's victory in the Minnesota governor's race -- may turn out to be good news for the state's direct marketers.

"The Democrat [Hubert Humphrey III] wanted more services, which translates to higher taxes, and we're already the second-highest taxed state," said John Schulte, president of the National Mail Order Association, Minneapolis, noting that Ventura was his second choice after Republican candidate Norm Coleman. "People are tired of being taxed and losing companies and jobs to states with lower taxes like South Dakota and Wisconsin."

As a fiscal conservative and social liberal, Ventura was a midway point between Coleman and Humphrey. While he is pro-choice and in favor of gay rights, Ventura also is in favor of decreasing the size of government. During the campaign, he said that had he been in office this year, he would have supported using the state's budget surplus to give money back to taxpayers, Schulte said.

"I think he would be on a favorable side to business and would listen to direct marketers on privacy and sales tax issues," Schulte said.

During pre-election debates, Ventura would sit calmly with his hands folded while his two opponents viciously attacked each other. His commercials included a child playing with Jesse Ventura action figure, making it fight taxes.

"He doesn't powder-puff things. He says what's on his mind," Schulte said. "He has no party, so he comes with no strings attached. I think a lot of people like that."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.