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Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

May 19, 2008

BrandNew

Mini's got game

In order to get potential drivers behind a virtual wheel, Mini USA has released Clubmania Pinball, a free online game for the Nintendo Wii that promotes design elements from the 2008 Mini Clubman. The game, conceived by Butler, Shine, Stern & Partners and published by Engage In-Game Advertising, is available at http://www.clubmanpinball.com/.

From the May 2008 Issue of Direct Marketing News »