November 15, 2005
Mindshare Interactive Buys Promotional Commerce
Mindshare Interactive Campaigns, Washington, bought Promotional Commerce Inc., an application service provider for managing branded merchandise programs over the Internet. The acquisition, whose terms were not disclosed, will help Mindshare clients run incentives and awards programs online.
With Promotional Commerce, Mindshare now offers services like concept and program development, program administration, online store and catalog systems, product development and fulfillment, transaction processing and management reporting.