MindArrow Systems Receives US Patent for E-Commerce Technology

Share this article:
MindArrow Systems Inc., a provider of online marketing software and services, has been awarded a U.S. patent relating to e-commerce technology it obtained as part of its acquisition of Control Commerce Inc.


The patent covers methods and systems that allow secure e-commerce transactions within a separate window superimposed on a Web site, an HTML page or an e-mail. With the technology, a banner, button or text can be enabled for transactions without requiring the user to leave the Web site or e-mail message.


MindArrow Systems acquired Control Commerce, New York, in May for an undisclosed amount. Control Commerce develops technology for e-commerce and customer acquisition systems.


The company said the first product to employ its newly patented technology will be called MindArrow Merchant and is expected to be offered within the next several weeks. MindArrow Merchant is expected to include a self-authoring tool for customized offers and promotions, as well as real-time feedback and tracking.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.