MindArrow Releases New Digital Ad Technology

Share this article:
MindArrow Systems, a provider of rich media software and services for digital marketing and communications, yesterday announced the availability of MindArrow Commerce, a technology designed to enable advertisers to turn digital advertisements into the point of purchase without leaving the context of the message.


MindArrow incorporated the tool into its digital marketing platform. It said the technology would let marketers create, deliver, track and manage rich media e-mail marketing campaigns.


The goal behind MindArrow Commerce is to allow consumers to make purchases with fewer clicks for quicker sales transactions, MindArrow said. It either can be embedded within e-mail or be triggered by MindArrow's patented pop-up window technology. Users can create offers and collect customer data for surveys and credit card applications in a secure environment.


Other benefits include the ability to monitor revenue returns and buying trends through Web-based tracking and reporting. Marketers also will be able to alter the pricing of their offers as well as other campaign elements on the fly.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.