MindArrow Buys E-Commerce Provider

Share this article:
MindArrow Systems, a provider of direct digital marketing software and services, will acquire Control Commerce, a New York-based technology provider of e-commerce and customer acquisition solutions.


The acquisition, announced yesterday, is expected to close by the middle of June.


With the acquisition, MindArrow obtains more than $1 million in cash, three of Control Commerce's engineers and the rights to Control Commerce's technology, Virtual Kiosk. The technology will allow MindArrow to embed transaction capabilities in its rich media e-marketing tools.


Robert Webber, president/CEO of MindArrow, Aliso Viejo, CA, said the technology allows marketers to reduce the number of clicks an end-user needs to close a purchase. It also captures purchase information.


"The purchase information of the end-user is captured and seamlessly returned to our clients," Webber said.


MindArrow plans to integrate the technology into all of its e-mail marketing tools, Webber said.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.