MindArrow Buys E-Commerce Provider

Share this article:
MindArrow Systems, a provider of direct digital marketing software and services, will acquire Control Commerce, a New York-based technology provider of e-commerce and customer acquisition solutions.


The acquisition, announced yesterday, is expected to close by the middle of June.


With the acquisition, MindArrow obtains more than $1 million in cash, three of Control Commerce's engineers and the rights to Control Commerce's technology, Virtual Kiosk. The technology will allow MindArrow to embed transaction capabilities in its rich media e-marketing tools.


Robert Webber, president/CEO of MindArrow, Aliso Viejo, CA, said the technology allows marketers to reduce the number of clicks an end-user needs to close a purchase. It also captures purchase information.


"The purchase information of the end-user is captured and seamlessly returned to our clients," Webber said.


MindArrow plans to integrate the technology into all of its e-mail marketing tools, Webber said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.