Millward Brown Seeks Brand Research

Share this article:
Research company Millward Brown Interactive, San Francisco, is looking for 50 of the leading Web publishers, advertisers and agencies to take part in the Online Media Planning Research it was commissioned to do by the Internet Advertising Bureau.


The purpose is to learn what effect various levels of online advertising frequency have on online brand communication. The controlled experiment will be done in the real-world Web environment. Millward Brown hopes to answer questions such as "Is there an optimum number of exposures before the ad ceases to be effective?" "How long can advertisers afford to be online?" and "Do people who have seen an ad more times forget more slowly?"
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.