Millionaire.com Promos To Piggyback on MGM's 007 Sales

Share this article:
Millionaire.com, Hilton Head, SC, has announced a deal with MGM Home Entertainment Inc. and Virgin Atlantic Airways to produce sweepstakes programs that will promote select online and offline ventures for all three firms.


The campaign will ride MGM's DVD and VHS sales for its recent re-release of its James Bond 007 series of motion pictures. The inside packaging for both movie formats will advertise the three firms' Web sites while also including sweepstakes offers for their offline businesses.


Millionaire.com -- an online and offline publisher of content about wealth and adventurism -- will have inserts in the movie packages that will promote its Web sites and will offer a chance to win a free, one-year subscription to its Millionaire Magazine.


"The James Bond character represents the type of connoisseur lifestyle that our target audience can identify with," said Chip Chambers, director of marketing at Millionaire.com. "We view our publication as a connoisseur's guide to life. So branding-wise, this is really a good fit."


Virgin Atlantic, a London-based airline that targets international business flyers, will offer U.S. buyers of the motion picture series the chance to win a trip for two to London. MGM Home Entertainment, a division of Metro-Goldwyn-Mayer Inc., Santa Monica, CA, will use the packaging to drive viewers to www.jamesbond.com.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.