Millionaire.com Promos To Piggyback on MGM's 007 Sales

Share this article:
Millionaire.com, Hilton Head, SC, has announced a deal with MGM Home Entertainment Inc. and Virgin Atlantic Airways to produce sweepstakes programs that will promote select online and offline ventures for all three firms.


The campaign will ride MGM's DVD and VHS sales for its recent re-release of its James Bond 007 series of motion pictures. The inside packaging for both movie formats will advertise the three firms' Web sites while also including sweepstakes offers for their offline businesses.


Millionaire.com -- an online and offline publisher of content about wealth and adventurism -- will have inserts in the movie packages that will promote its Web sites and will offer a chance to win a free, one-year subscription to its Millionaire Magazine.


"The James Bond character represents the type of connoisseur lifestyle that our target audience can identify with," said Chip Chambers, director of marketing at Millionaire.com. "We view our publication as a connoisseur's guide to life. So branding-wise, this is really a good fit."


Virgin Atlantic, a London-based airline that targets international business flyers, will offer U.S. buyers of the motion picture series the chance to win a trip for two to London. MGM Home Entertainment, a division of Metro-Goldwyn-Mayer Inc., Santa Monica, CA, will use the packaging to drive viewers to www.jamesbond.com.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.