How to keep behavior-based ads valuable, safe, and secure
A breakdown of DMA vs. Brohl
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
Why the 1986 law doesn't cut it in today's modern marketing world.
When it comes to data, consumers and marketers are on the same team.
5 ways marketers can prepare for possible data breaches.
How predictive analytics has been benefiting marketers—and customers—for decades.
How marketers can gain consumer trust and keep their own personal information secure.
How marketers can protect the responsible use of consumer data for marketing purposes
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Keep your customers at the center of your marketing strategies.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Four areas of concern and interest about data and privacy for marketers right now.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
How some travel company encourage customers to do the selling for them in social channels.
Six steps for combining personas with automation to build stronger customer relationships.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...