May 01, 2013
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
April 19, 2013
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
March 26, 2013
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
March 01, 2013
Four areas of concern and interest about data and privacy for marketers right now.
February 06, 2013
Two ways to tap into Big Data Disruption to optimize your marketing investments.
February 06, 2013
How some travel company encourage customers to do the selling for them in social channels.
February 06, 2013
Six steps for combining personas with automation to build stronger customer relationships.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
