Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Four areas of concern and interest about data and privacy for marketers right now.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
How some travel company encourage customers to do the selling for them in social channels.
Six steps for combining personas with automation to build stronger customer relationships.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.