Miller

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

The Data Exchange: A Mutual Commitment

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

Government Spying Should Worry Marketers

Government Spying Should Worry Marketers

Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.

Data That Makes the Case for Marketing Investment

Data That Makes the Case for Marketing Investment

New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.

Marketing That's Good for Consumers is Good for Business

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Regulations on Consumer Data and Privacy Must Be Modernized

Regulations on Consumer Data and Privacy Must Be Modernized

Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.

Data-Driven Marketing Is More Important Than Ever

Data-Driven Marketing Is More Important Than Ever

Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.

Marketers Remain a Focus for Policymakers

Marketers Remain a Focus for Policymakers

Four areas of concern and interest about data and privacy for marketers right now.

Digital Marketing Attribution

Digital Marketing Attribution

Two ways to tap into Big Data Disruption to optimize your marketing investments.

Marketing Responsibly Online

Marketing Responsibly Online

How some travel company encourage customers to do the selling for them in social channels.

Get Closer to Your Customers

Get Closer to Your Customers

Six steps for combining personas with automation to build stronger customer relationships.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.