Miller Consulting Answers Bullhorn's Call

Share this article:
Bullhorn Inc., a provider of Web-based software for the professional services market, has named Miller Consulting Group as its public relations agency.


The Boston agency will develop an extensive PR campaign and will help increase Bullhorn's presence and awareness of the company. Rasky/Baerlein Group, Boston, was the incumbent on the account.


"We're charged with helping position their work flow and staffing platform in the advertising, corporate communications and consulting markets," said Alys Reynders, vice president at Miller Consulting.


Bullhorn introduced new initiatives to jump-start the Boston company's project management tools for ad agencies, corporate marketing departments and staffing firms.


The agency appointment also comes on the heels of a $4 million investment in Bullhorn by GE Asset Management.


"What's interesting about this client for us is that they fit our model: We're a PR firm front end, but we're deep into market research and consulting," Reynders said. "[Plus] they're an acceleration technology."


Miller Consulting boasts clients such as Sylvan Learning Ventures, Assential, Internet Capital Group, Firespout and Mindsurf.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.