When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Separate fact from fiction when it comes to marketing to America's young adults.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.