Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.
Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.
Five experienced marketers share what they wish they had known when starting their careers.
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
More than half of consumers are likely to watch video, so where's the influx of branded video?
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Separate fact from fiction when it comes to marketing to America's young adults.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...