Separate fact from fiction when it comes to marketing to America's young adults.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.