Five experienced marketers share what they wish they had known when starting their careers.
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
More than half of consumers are likely to watch video, so where's the influx of branded video?
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Separate fact from fiction when it comes to marketing to America's young adults.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...