Millennials

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

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Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

Advice for the Young Marketer in 2015

Advice for the Young Marketer in 2015

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Five experienced marketers share what they wish they had known when starting their careers.

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

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Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

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More than half of consumers are likely to watch video, so where's the influx of branded video?

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

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When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Fast Facts: May 2014

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

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Separate fact from fiction when it comes to marketing to America's young adults.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

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Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

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As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

The DM Train to Engagement Land

The DM Train to Engagement Land

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Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.

A Safe Sex Campaign That Doesn't Judge

A Safe Sex Campaign That Doesn't Judge

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The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.

Marriott Events Blend Service and Style

Marriott Events Blend Service and Style

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The hotel brand reimagines the guest experience for its "masterblender" customers.

Fast Facts: May 2013

Fast Facts: May 2013

Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...