Millennials

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

By

More than half of consumers are likely to watch video, so where's the influx of branded video?

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

By

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Fast Facts: May 2014

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

By

Separate fact from fiction when it comes to marketing to America's young adults.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

By

Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

By

As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

The DM Train to Engagement Land

The DM Train to Engagement Land

By

Digital fatigue is causing many millennials to gravitate towards more traditional forms of media. The Internet is all about speed, but digital natives find solace in slowing down with snail mail.

A Safe Sex Campaign That Doesn't Judge

A Safe Sex Campaign That Doesn't Judge

By

The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.

Marriott Events Blend Service and Style

Marriott Events Blend Service and Style

By

The hotel brand reimagines the guest experience for its "masterblender" customers.

Fast Facts: May 2013

Fast Facts: May 2013

Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.