October 11, 2012
Sprint Nextel and Barkley discuss the emotional and rational reasons behind mobile shopping for older and younger generations
September 13, 2012
The mobile accessory maker expands it multichannel marketing to connect with young, social millennials.
Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
