Sprint Nextel and Barkley discuss the emotional and rational reasons behind mobile shopping for older and younger generations
The mobile accessory maker expands it multichannel marketing to connect with young, social millennials.
Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.