Millennial Marketing

Four Millennial Marketing Myths

Four Millennial Marketing Myths

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Separate fact from fiction when it comes to marketing to America's young adults.

Infographic: Talkin' 'bout My Generation

Infographic: Talkin' 'bout My Generation

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Make peace with millennials by giving them a voice.

Reaching Millennials With Mobile

Reaching Millennials With Mobile

4 ways marketers can use mobile to engage on-the-move millennials.

Are Millennials Commitment-Phobes?

Are Millennials Commitment-Phobes?

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New data shows a surge in millennials renting products, rather than buying them.

Are You Hombre Enough for Tecate?

Are You Hombre Enough for Tecate?

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The beer brand launches a multichannel campaign to target bicultural millennials.

Millennials Save In All Channels

Millennials Save In All Channels

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Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Millennials Make Up Simmons' Dream Segment

Millennials Make Up Simmons' Dream Segment

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The mattress producer refuses to put millennial targeting to rest.

Are You in With the Mob?

Are You in With the Mob?

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Four tips on how marketers can connect with the Gen-C consumer

AlloyASL Targets Students with New Acquisition

AlloyASL Targets Students with New Acquisition

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AlloyASL acquires Student Marketing Group and becomes ASL Marketing.

Adobe's Loni Kao Stark Talks Social and Mobile Trends

Adobe's Loni Kao Stark Talks Social and Mobile Trends

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The director of product and industry marketing for Adobe shares her view of trends in social and mobile

Infographic: Showrooming Isn't on the Grocery List

Infographic: Showrooming Isn't on the Grocery List

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Millennials add entertainment, not brand engagement, to their grocery shopping.

Turning a Sticky Situation into a Sweet Campaign

Turning a Sticky Situation into a Sweet Campaign

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Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions

Capturing the Elusive Youth Market

Capturing the Elusive Youth Market

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The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.

Marketers' New Refrain: "Hey, Big Spender"

Marketers' New Refrain: "Hey, Big Spender"

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Generation Y's inclination to spend is a boon to the luxury market

Marketing to millennials by a millennial

Marketing to millennials by a millennial

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What a Direct Marketing News millennial wants marketers to know.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.