A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
What marketers need to know today about the potential customers of tomorrow.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
Separate fact from fiction when it comes to marketing to America's young adults.
Make peace with millennials by giving them a voice.
4 ways marketers can use mobile to engage on-the-move millennials.
New data shows a surge in millennials renting products, rather than buying them.
The beer brand launches a multichannel campaign to target bicultural millennials.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
The mattress producer refuses to put millennial targeting to rest.
Four tips on how marketers can connect with the Gen-C consumer
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
The director of product and industry marketing for Adobe shares her view of trends in social and mobile
Millennials add entertainment, not brand engagement, to their grocery shopping.
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Generation Y's inclination to spend is a boon to the luxury market
What a Direct Marketing News millennial wants marketers to know.
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