May 08, 2013
Four tips on how marketers can connect with the Gen-C consumer
March 25, 2013
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
March 08, 2013
The director of product and industry marketing for Adobe shares her view of trends in social and mobile
March 08, 2013
Millennials add entertainment, not brand engagement, to their grocery shopping.
February 08, 2013
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
January 30, 2013
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
December 13, 2012
Generation Y's inclination to spend is a boon to the luxury market
October 16, 2012
What a Direct Marketing News millennial wants marketers to know.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
