Millennial Marketing

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

By

Four key generational differences that marketers should note.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

By

A new study finds that despite the improving economy, millennials remain cautious.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

By

These days, 70% of stay-at-home dads do so by choice.

Millennials Are Devious When It Comes to E-Commerce

Millennials Are Devious When It Comes to E-Commerce

By

More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

By

More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

By

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Tanning—and Why Marketers Should Embrace It

Tanning—and Why Marketers Should Embrace It

By

No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

By

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

The Subtle Differences Between Gen Y and Gen Z

The Subtle Differences Between Gen Y and Gen Z

By

From marketing preferences to career aspirations, here's what separates the new from the newer.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

By

Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

By

Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

By

ICYMI, here are some of my favorite marketing teachings from 2014.

Advice for the Young Marketer in 2015

Advice for the Young Marketer in 2015

By

Five experienced marketers share what they wish they had known when starting their careers.

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

By

Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

By

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

Move Over Millennials, Generation Z Is on the Scene

Move Over Millennials, Generation Z Is on the Scene

By

What marketers need to know today about the potential customers of tomorrow.

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

By

More than half of consumers are likely to watch video, so where's the influx of branded video?

Millennials Just Won't Let Go of the Phone

Millennials Just Won't Let Go of the Phone

By

Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

By

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

How Millennial Media Habits Affect Marketers

How Millennial Media Habits Affect Marketers

By

Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.

Fast Facts: May 2014

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

By

Separate fact from fiction when it comes to marketing to America's young adults.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

By

Separate fact from fiction when it comes to marketing to America's young adults.

Infographic: Talkin' 'bout My Generation

Infographic: Talkin' 'bout My Generation

By By

Make peace with millennials by giving them a voice.

Reaching Millennials With Mobile

Reaching Millennials With Mobile

4 ways marketers can use mobile to engage on-the-move millennials.

Digital Isn't an Oddity, It's a Necessity

Digital Isn't an Oddity, It's a Necessity

By

Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...