Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
ICYMI, here are some of my favorite marketing teachings from 2014.
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
What marketers need to know today about the potential customers of tomorrow.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
Separate fact from fiction when it comes to marketing to America's young adults.
Make peace with millennials by giving them a voice.
4 ways marketers can use mobile to engage on-the-move millennials.
New data shows a surge in millennials renting products, rather than buying them.
The beer brand launches a multichannel campaign to target bicultural millennials.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
The mattress producer refuses to put millennial targeting to rest.
Four tips on how marketers can connect with the Gen-C consumer
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
The director of product and industry marketing for Adobe shares her view of trends in social and mobile
Millennials add entertainment, not brand engagement, to their grocery shopping.
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Generation Y's inclination to spend is a boon to the luxury market
What a Direct Marketing News millennial wants marketers to know.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...