Separate fact from fiction when it comes to marketing to America's young adults.
Make peace with millennials by giving them a voice.
4 ways marketers can use mobile to engage on-the-move millennials.
New data shows a surge in millennials renting products, rather than buying them.
The beer brand launches a multichannel campaign to target bicultural millennials.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
The mattress producer refuses to put millennial targeting to rest.
Four tips on how marketers can connect with the Gen-C consumer
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
The director of product and industry marketing for Adobe shares her view of trends in social and mobile
Millennials add entertainment, not brand engagement, to their grocery shopping.
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Generation Y's inclination to spend is a boon to the luxury market
What a Direct Marketing News millennial wants marketers to know.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.