Millennial Marketing

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

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Daily affirmations through mobile messaging

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

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With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Marketing to the Millennial Mind-Set

Marketing to the Millennial Mind-Set

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It can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.

Why Millennials Block Ads

Why Millennials Block Ads

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It's more about their disdain for bad browser experiences than a dislike of digital advertising.

Fast Facts: December 2015/January 2016

Fast Facts: December 2015/January 2016

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Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.

Marketing to Generation General

Marketing to Generation General

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Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

What Millennials Have in Store for Marketing

What Millennials Have in Store for Marketing

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A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

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A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

Marketers Should Keep Millennial Moms in Mind

Marketers Should Keep Millennial Moms in Mind

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There are some 41 million moms between the ages of 25 to 54 in the U.S.

84 Percent of Millennials Act on Push Notifications

84 Percent of Millennials Act on Push Notifications

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Millennial men (86%) are more likely to respond to push notifications than their female counterparts (79%).

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

How Marketers Can Score on National Video Game Day

How Marketers Can Score on National Video Game Day

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Quirky holidays, like Game Day this Saturday, could be a great way for marketers to score points with a new, passionate segment of consumers.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

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Four key generational differences that marketers should note.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

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Four key generational differences that marketers should note.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

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A new study finds that despite the improving economy, millennials remain cautious.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

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These days, 70% of stay-at-home dads do so by choice.

Millennials Are Devious When It Comes to E-Commerce

Millennials Are Devious When It Comes to E-Commerce

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More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

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More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

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31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Tanning—and Why Marketers Should Embrace It

Tanning—and Why Marketers Should Embrace It

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No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

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The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

The Subtle Differences Between Gen Y and Gen Z

The Subtle Differences Between Gen Y and Gen Z

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From marketing preferences to career aspirations, here's what separates the new from the newer.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

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Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

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Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

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ICYMI, here are some of my favorite marketing teachings from 2014.

Advice for the Young Marketer in 2015

Advice for the Young Marketer in 2015

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Five experienced marketers share what they wish they had known when starting their careers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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