More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.
More than three quarters of millennials are willing to pay to join fee-based loyalty programs.
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.
No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.
The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.
From marketing preferences to career aspirations, here's what separates the new from the newer.
Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
ICYMI, here are some of my favorite marketing teachings from 2014.
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
What marketers need to know today about the potential customers of tomorrow.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
Separate fact from fiction when it comes to marketing to America's young adults.
Make peace with millennials by giving them a voice.
4 ways marketers can use mobile to engage on-the-move millennials.
New data shows a surge in millennials renting products, rather than buying them.
The beer brand launches a multichannel campaign to target bicultural millennials.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
The mattress producer refuses to put millennial targeting to rest.
Four tips on how marketers can connect with the Gen-C consumer
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
The director of product and industry marketing for Adobe shares her view of trends in social and mobile
Millennials add entertainment, not brand engagement, to their grocery shopping.
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Generation Y's inclination to spend is a boon to the luxury market
What a Direct Marketing News millennial wants marketers to know.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...