Millard Wins Sporty's Roster of Files

Share this article:
Millard Group Inc., Peterborough, NH, was awarded list management of the Sporty's catalog files, effective immediately.


Sporty's Pilot catalog file has more than 144,500 last-12-month buyers who are primarily affluent male pilots who spend an average of $95 per order. They purchase items for pre-flight and in-flight use as well as luggage, clothing, jewelry, glassware, plaques, stationery, posters and other items.


Sporty's Preferred Living catalog list has more than 54,100 last-12-month buyers who are 62 percent male with an average household income of $75,000. They spend an average of $135 per order on home maintenance and leisure products.


Sporty's Tool Shop catalog file offers over 51,200 last-12-month buyers who are 71 percent male with an average age of 45, household income of $75,000 and an average order of $75 on tools.


Sporty's Wright Bros. Collection catalog list has 23,900 last-12-month buyers. These buyers are 71 percent male with an average age of 45 and an average order of $85 on collectible aviation-related products.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.