Millard Wins Nordstrom List Business

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Millard Group Inc., Peterborough, NH, said yesterday that it was named exclusive list manager and broker for Nordstrom effective today.


The Nordstrom file has 672,200 last 12-month buyers. Other Nordstrom files now available through Millard include Nordstrom Enhanced, Nordstrom Sale, Nordstrom Men's, Nordstrom Kids & Teens, Nordstrom Seniors and Nordstrom CircBase Enhanced.


Nordstrom buyers are 82 percent female with an average age range of 35-55, average household income of $70,000 and an average sale of $170. Selections on the Nordstrom lists include recency, dollar, geography, gender, product and other demographics. The base price is $110/M.


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