Millard Wins Nordstrom List Business

Millard Group Inc., Peterborough, NH, said yesterday that it was named exclusive list manager and broker for Nordstrom effective today.


The Nordstrom file has 672,200 last 12-month buyers. Other Nordstrom files now available through Millard include Nordstrom Enhanced, Nordstrom Sale, Nordstrom Men's, Nordstrom Kids & Teens, Nordstrom Seniors and Nordstrom CircBase Enhanced.


Nordstrom buyers are 82 percent female with an average age range of 35-55, average household income of $70,000 and an average sale of $170. Selections on the Nordstrom lists include recency, dollar, geography, gender, product and other demographics. The base price is $110/M.


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