Millard Wins Newport News Insert ProgramsMillard Group Inc., Peterborough, NH, said yesterday that it took management of the Newport News insert programs.
The Newport News package insert program offers 3.8 million annual insertions and costs $61/M. The Newport News catalog blow-in program has 9.4 million insert opportunities annually and costs $36/M.
Newport News catalog buyers are female with an average age of 47, average household income of $51,000 and an average unit of sale of $85. They buy the latest fashion apparel and accessories.