Millard Wins Newport News Insert Programs

Share this article:
Millard Group Inc., Peterborough, NH, said yesterday that it took management of the Newport News insert programs.


The Newport News package insert program offers 3.8 million annual insertions and costs $61/M. The Newport News catalog blow-in program has 9.4 million insert opportunities annually and costs $36/M.


Newport News catalog buyers are female with an average age of 47, average household income of $51,000 and an average unit of sale of $85. They buy the latest fashion apparel and accessories.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.