Millard Wins Newport News Insert Programs

Share this article:
Millard Group Inc., Peterborough, NH, said yesterday that it took management of the Newport News insert programs.


The Newport News package insert program offers 3.8 million annual insertions and costs $61/M. The Newport News catalog blow-in program has 9.4 million insert opportunities annually and costs $36/M.


Newport News catalog buyers are female with an average age of 47, average household income of $51,000 and an average unit of sale of $85. They buy the latest fashion apparel and accessories.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.