Millard Wins 3 Programs

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Millard Group Inc., Peterborough, NH, announced the appointment of its AM/Direct division as manager of one new-to-market insert media program, one program new to its management and one returned-to-market program.


The Pfaltzgraff Catalog Blow-In Program is new-to-market and consists of 8 million annual catalogs. Base price is $35/M. Pfaltzgraff buyers are 85 percent female with an average age of 40, a median household income of $49,000 and an average unit of sale of $56.


The new-to-Millard Road Runner Sports Package Insert Program consists of 1 million annual packages. Base price is $60/M. Road Runner Sports buyers are 52 percent male with an average age of 38, a median household income of $75,000 and an average unit of sale of $110.


The Time Life Package Insert Program is back on the market with 3.6 million annual packages. Base price is $60/M. Time Life buyers are 90 percent female with an average age of 42, a median household income of $45,000 and an average unit of sale of $42.


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