Millard Wins 3 Programs

Share this article:
Millard Group Inc., Peterborough, NH, announced the appointment of its AM/Direct division as manager of one new-to-market insert media program, one program new to its management and one returned-to-market program.


The Pfaltzgraff Catalog Blow-In Program is new-to-market and consists of 8 million annual catalogs. Base price is $35/M. Pfaltzgraff buyers are 85 percent female with an average age of 40, a median household income of $49,000 and an average unit of sale of $56.


The new-to-Millard Road Runner Sports Package Insert Program consists of 1 million annual packages. Base price is $60/M. Road Runner Sports buyers are 52 percent male with an average age of 38, a median household income of $75,000 and an average unit of sale of $110.


The Time Life Package Insert Program is back on the market with 3.6 million annual packages. Base price is $60/M. Time Life buyers are 90 percent female with an average age of 42, a median household income of $45,000 and an average unit of sale of $42.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.