Millard Wins 3 Brylane Catalog Lists

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Millard Group Inc., Peterborough, NH, announced its appointment yesterday as list manager for three catalog lists from Brylane effective July 1.


Brylane Home has 1.1 million last-12-month buyers of home d├ęcor merchandise. The file is 98 percent female with an average age of 40 and average income of $50,000. Its base price is $100/M.


Brylane Home Kitchen has 356,000 last-12-month buyers of kitchen merchandise. The file is 98 percent female with an average age of 50 and average income of $50,000. The base price is $100/M.


Lerner has 490,000 last-12-month buyers of women's apparel and accessories. The file is 98 percent female with an average age of 35 and average income of $45,000. The base price is $105/M.


Selects on these Brylane lists include geography, recency, dollar, multi-buyers, credit card, gender and change of address.


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