Millard Wins 3 Brylane Catalog Lists

Share this article:
Millard Group Inc., Peterborough, NH, announced its appointment yesterday as list manager for three catalog lists from Brylane effective July 1.


Brylane Home has 1.1 million last-12-month buyers of home décor merchandise. The file is 98 percent female with an average age of 40 and average income of $50,000. Its base price is $100/M.


Brylane Home Kitchen has 356,000 last-12-month buyers of kitchen merchandise. The file is 98 percent female with an average age of 50 and average income of $50,000. The base price is $100/M.


Lerner has 490,000 last-12-month buyers of women's apparel and accessories. The file is 98 percent female with an average age of 35 and average income of $45,000. The base price is $105/M.


Selects on these Brylane lists include geography, recency, dollar, multi-buyers, credit card, gender and change of address.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.