Millard, Time Kick Off Sports Illustrated E-Mail File

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Millard Group Inc., Peterborough, NH, announced its appointment yesterday as list manager for the new-to-market Sports Illustrated E-Mail Subscribers file from Time Inc.


The file contains nearly 900,000 e-mail addresses with 403,300 active magazine subscribers, 150,400 active newsletter subscribers and 313,200 inactive magazine subscribers.


The base prices are $250/M for active magazine subs, $150/M for active newsletter subs and $100/M for inactive magazine subs.


Millard suggests marketing the following types of offers to these consumers: automobile, health and fitness, recreation, travel, cruise, timeshares, financial and credit, electronics, insurance, magazines, book and music continuities as well as collectibles and games/sweepstakes.


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