Millard Takes Time Life Master File

Share this article:

Millard Group, Peterborough, NH, is managing the Time Life  master file comprising 2.8 million buyers of Time Life products.

The master file consists of individuals responsive to music and video product offers. About 56 percent are women, 60 percent are married and 93 percent are homeowners. Average household income is $50,000.

Base price is $105/M. Selects include family, history, nostalgia, R&B, country and religious.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.