Millard Takes Magazine Lists

Share this article:
Millard Group Inc., Peterborough, NH, announced its appointment as list manager for the Fast Company and Inc magazine files effective Jan. 1.


The Fast Company list has more than 454,400 active subscribers. The file is 61 percent male with a median age of 42 and median household income of $168,100. Base price is $150/M.


The Inc list has more than 420,700 active subscribers. The file is 62 percent male with a median age of 40 and median household income of $90,796. Base price is $125/M.


Selects on the files include geography, recency, gender, business address, gift givers, source and change of address. Millard suggests both lists for consumer and business magazine offers as well as catalogs targeting home and office, seminars, financial offers and fundraising appeals.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.