Millard Takes Custody of Parenting Group Files

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Millard Group Inc., Peterborough, NH, announced that it will take management of three lists from The Parenting Group effective Aug. 10.


The Parenting magazine file has 1.3 million active subscribers with children ages 0-12. The file is 84 percent female with a median age of 33 and median household income of $55,857. Selects include recency, gender, change of address, geography and date of birth. Base price is $95/M.


The BabyTalk magazine file has 1.9 million active subscribers who are expectant or new mothers. The file is mainly female, has a median age of 29 and a median household income of $43,936. Selects include recency, change of address, geography and date of birth. Base price is $95/M.


The First Moments file has an active universe of 508,000 buyers from this sampling program for expectant and new mothers. The file is 100 percent female with a median age of 27 and median household income of $44,400. Selects include recency, first-time mothers, prenatal, postnatal and geography. Base price is $85/M.


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