Millard Snares Blow-in Programs

Share this article:
Millard Group Inc., Peterborough, NH, said that its AM/Direct insert media division was awarded management yesterday of the Modern Farm and Cody Mercantile catalog blow-in programs, effective immediately.


Modern Farm catalog sells farm and ranch-related products and supplies. Buyers are 80 percent male with an age range of 45-54, an average income of $60,000 and an average order of $86. The Modern Farm blow-in program includes 800,000 blow-ins annually and costs $35/M.


Cody Mercantile buyers are rural homemakers who purchase gardening supplies, country gifts/collectibles, apparel, home, kitchen and yard accessories. They are 55 percent male and have an average order of $68. The Cody Mercantile program offers 1.7 million blow-ins annually and costs $35/M.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.