Millard Snares Blow-in Programs

Share this article:
Millard Group Inc., Peterborough, NH, said that its AM/Direct insert media division was awarded management yesterday of the Modern Farm and Cody Mercantile catalog blow-in programs, effective immediately.


Modern Farm catalog sells farm and ranch-related products and supplies. Buyers are 80 percent male with an age range of 45-54, an average income of $60,000 and an average order of $86. The Modern Farm blow-in program includes 800,000 blow-ins annually and costs $35/M.


Cody Mercantile buyers are rural homemakers who purchase gardening supplies, country gifts/collectibles, apparel, home, kitchen and yard accessories. They are 55 percent male and have an average order of $68. The Cody Mercantile program offers 1.7 million blow-ins annually and costs $35/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US