Millard Snares Blow-in ProgramsMillard Group Inc., Peterborough, NH, said that its AM/Direct insert media division was awarded management yesterday of the Modern Farm and Cody Mercantile catalog blow-in programs, effective immediately.
Modern Farm catalog sells farm and ranch-related products and supplies. Buyers are 80 percent male with an age range of 45-54, an average income of $60,000 and an average order of $86. The Modern Farm blow-in program includes 800,000 blow-ins annually and costs $35/M.
Cody Mercantile buyers are rural homemakers who purchase gardening supplies, country gifts/collectibles, apparel, home, kitchen and yard accessories. They are 55 percent male and have an average order of $68. The Cody Mercantile program offers 1.7 million blow-ins annually and costs $35/M.