Millard Revamps Time Life File

Share this article:
Millard Group Inc., Peterborough, NH, announced the relaunch yesterday of the Time Life Master File of more than 2.5 million last-12-month buyers.


The revamped file contains all Time Life buyers and updates on a weekly basis.


The Time Life Master File is 52 percent female with an average age of 42 and average household income of $40,000-50,000. The average order is $60.


Selections include geography, recency, gender, dollar, paid, source, interest and enhanced demographic and lifestyle selects. Individual segments of the Time Life file such as Time Life Music and Time Life Video are also selectable.


Base price is $95/M.


In other Millard news, the company announced the Z-24 enhancement of the Newport News file, which it manages. Now, users of the file can get 64 product categories and CircBase readership interests on the file through Experian's Z-24.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.