Millard Offers Tog Shop Insert Programs

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Millard Group Inc. said Friday that it was selected as list manager for the new-to-market insert programs from Tog Shop by Appleseed's.


The Tog Shop by Appleseed's catalog blow-in program has 5.3 million insert opportunities from September 2005 through June 2006. The program costs $36/M.


The Tog Shop by Appleseed's package insert program offers 303,900 package insert opportunities from September 2005 through June 2006. It costs $56/M.


Tog Shop customers are 98 percent female with an average age of 55, average income of $65,000 and an average unit of sale of $95. Millard suggests these programs for offers such as books, magazines, collectibles, cooking, credit cards, food, gifts, home décor, health/beauty, gardening and fundraising.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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