Millard Offers Tog Shop Insert Programs

Share this article:
Millard Group Inc. said Friday that it was selected as list manager for the new-to-market insert programs from Tog Shop by Appleseed's.


The Tog Shop by Appleseed's catalog blow-in program has 5.3 million insert opportunities from September 2005 through June 2006. The program costs $36/M.


The Tog Shop by Appleseed's package insert program offers 303,900 package insert opportunities from September 2005 through June 2006. It costs $56/M.


Tog Shop customers are 98 percent female with an average age of 55, average income of $65,000 and an average unit of sale of $95. Millard suggests these programs for offers such as books, magazines, collectibles, cooking, credit cards, food, gifts, home décor, health/beauty, gardening and fundraising.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.