Millard Offers Seasons for Unlimited Use

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Millard Group, Peterborough, NH, announced Friday the availability of the Seasons catalog file for unlimited use on a non-exclusive basis.


Seasons, which sent its final mailing in June, recently updated the file with buyers through July. The list contains more than 214,600 last-24-month buyers and more than 95,400 last-12-month buyers.


The lease price for unlimited use is $330/M, which is three times Seasons' single-use base price of $110/M.


The file can be segmented by geography, recency, gender, dollar, product and multibuyer. The buyers are 87 percent female with an average age of 45, average household income of $65,000 and average unit of sale of $80.


Successful users of the Seasons list include apparel, accessories, books, collectibles, crafts, financial, food, fundraising, home, garden, general merchandise, children's and publishing mailers.


Also Friday, Millard said it has been named list manager of F+W Publications and the Krause Publications files, which F+W recently acquired. F+W's files have more than 1.7 million active subscribers and book buyers with titles such as Horticulture Magazine, Deer & Deer Hunting Magazine, Popular Woodworking Magazine and Print Magazine.


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