Millard Offers Seasons for Unlimited Use

Share this article:
Millard Group, Peterborough, NH, announced Friday the availability of the Seasons catalog file for unlimited use on a non-exclusive basis.


Seasons, which sent its final mailing in June, recently updated the file with buyers through July. The list contains more than 214,600 last-24-month buyers and more than 95,400 last-12-month buyers.


The lease price for unlimited use is $330/M, which is three times Seasons' single-use base price of $110/M.


The file can be segmented by geography, recency, gender, dollar, product and multibuyer. The buyers are 87 percent female with an average age of 45, average household income of $65,000 and average unit of sale of $80.


Successful users of the Seasons list include apparel, accessories, books, collectibles, crafts, financial, food, fundraising, home, garden, general merchandise, children's and publishing mailers.


Also Friday, Millard said it has been named list manager of F+W Publications and the Krause Publications files, which F+W recently acquired. F+W's files have more than 1.7 million active subscribers and book buyers with titles such as Horticulture Magazine, Deer & Deer Hunting Magazine, Popular Woodworking Magazine and Print Magazine.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US