Millard Offers Rodale Spanish Book Inserts

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Millard Group Inc., Peterborough, NH, introduced the new-to-market Rodale Spanish-language book buyer insert programs.


The Rodale Spanish book invoice program offers 145,000 annual insert opportunities into invoice mailings. It costs $66/M. The Rodale Spanish book statements program offers 528,000 annual insert opportunities into billing statements. It costs $61/M.


Rodale Spanish book buyers are 75 percent female with a median age of 48, median income of $35,000 and a unit of sale of $21.95-$29.95.


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