Millard Offers Rodale Spanish Book Inserts

Share this article:
Millard Group Inc., Peterborough, NH, introduced the new-to-market Rodale Spanish-language book buyer insert programs.


The Rodale Spanish book invoice program offers 145,000 annual insert opportunities into invoice mailings. It costs $66/M. The Rodale Spanish book statements program offers 528,000 annual insert opportunities into billing statements. It costs $61/M.


Rodale Spanish book buyers are 75 percent female with a median age of 48, median income of $35,000 and a unit of sale of $21.95-$29.95.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.