Millard Offers Photo Studio Customer File

Share this article:
Millard Group Inc., Peterborough, NH, said yesterday that it has been awarded list management of The Picture People list and enhanced file.


The Picture People is a chain of more than 300 company-owned portrait studios operating in 34 states. Customer data is collected at each retail location as well as from The Picture People e-commerce Web site.


The files have more than 1.1 million last 12-month buyers, 483,000 last 3-month buyers and 140,000 last 3-month club members.


The list is selectable by recency, product, dollar, club membership and birth date. The enhanced file also includes lifestyle interests and ethnicity selects. Each file has a base price of $95/M.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.