Millard Offers Photo Studio Customer File
Millard Group Inc., Peterborough, NH, said yesterday that it has been awarded list management of The Picture People list and enhanced file.The Picture People is a chain of more than 300 company-owned portrait studios operating in 34 states. Customer data is collected at each retail location as well as from The Picture People e-commerce Web site.
The files have more than 1.1 million last 12-month buyers, 483,000 last 3-month buyers and 140,000 last 3-month club members.
The list is selectable by recency, product, dollar, club membership and birth date. The enhanced file also includes lifestyle interests and ethnicity selects. Each file has a base price of $95/M.
