Millard Offers Barrie Pace Insert Programs

Share this article:
Millard Group Inc., Peterborough, NH, said yesterday that its AM/Direct insert media division was named manager of the Barrie Pace catalog insert programs.


The Barrie Pace catalog blow-in program offers 7.7 million annual insert opportunities at a cost of $36/M. The Barrie Pace package insert program has 189,500 annual inserts and a price of $61/M.


Barrie Pace buyers are 95 percent female with an average age of 40, average household income of $125,000 and average unit of sale of $300.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.