Millard Offers Barrie Pace Insert Programs

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Millard Group Inc., Peterborough, NH, said yesterday that its AM/Direct insert media division was named manager of the Barrie Pace catalog insert programs.


The Barrie Pace catalog blow-in program offers 7.7 million annual insert opportunities at a cost of $36/M. The Barrie Pace package insert program has 189,500 annual inserts and a price of $61/M.


Barrie Pace buyers are 95 percent female with an average age of 40, average household income of $125,000 and average unit of sale of $300.


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