Millard manages Taunton master file

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Millard Group is managing the new-to-market Taunton Press master file.

The file comprises 805,933 individuals at a base price of $70/M.

The master file includes subscribers to Fine Cooking, Fine Gardening, Fine Homebuilding, Fine Woodworking and Threads magazines, as well as their book and video product buyers.

This master file offers responsive consumers whose average age is 50 and who have an average annual household income of $105,000.

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