Millard Launches 1-800-Flowers.com List Site
Aside from the 1-800-Flowers.com file, the company also owns the Millard-managed list properties Cheryl & Co., The Popcorn Factory, HearthSong, Magic Cabin, Wind & Weather and the Plow & Hearth titles -- Plow & Hearth, Plow & Hearth HOME and Plow & Hearth Problem Solvers.
The files total more than 5 million direct response buyers and offer a range of selections. Many are enhanced with Experian Z-24 data as well.
Millard recommends these lists for offers such as home, garden, gift, food, children's, general merchandise and others.