Millard Introduces Rodale Cooking Master FileMillard Group Inc., Peterborough, NH, yesterday announced the availability of the Rodale Cooking Master file, which has more than 2.5 million buyers and subscribers to Rodale publications.
The new-to-market file consists of Rodale Cookbook Buyers, including the Comfort Cooking Book Buyers, Healthy Cooking Book Buyers and 2+ multi-buyers of cooking selects from InfoBase, Mor-Bank and Rodale's own survey data.
The file is 73 percent female with an average age of 50 and an average household income of $50,000. Selects include geography, recency, gender, age, income, presence of children, age and gender of children, paid, source, ethnic and interest. The base price is $95/M.