Millard Introduces Rodale Cooking Master File

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Millard Group Inc., Peterborough, NH, yesterday announced the availability of the Rodale Cooking Master file, which has more than 2.5 million buyers and subscribers to Rodale publications.


The new-to-market file consists of Rodale Cookbook Buyers, including the Comfort Cooking Book Buyers, Healthy Cooking Book Buyers and 2+ multi-buyers of cooking selects from InfoBase, Mor-Bank and Rodale's own survey data.


The file is 73 percent female with an average age of 50 and an average household income of $50,000. Selects include geography, recency, gender, age, income, presence of children, age and gender of children, paid, source, ethnic and interest. The base price is $95/M.


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