Millard Introduces New Brylane File

Share this article:
Millard Group Inc., Peterborough, NH, yesterday announced the availability of the new-to-market Brylane Home Wishes catalog list of 115,800 last-6-month buyers. Brylane Home Wishes is a gift and home decor catalog that launched in September 2003.


The file is 95 percent female with an average age of 50 and an average income of $50,000. The average unit of sale is $48, and the file is 100 percent direct mail sold.


Selects on this list include geography, recency, dollar amount, multi-buyers, bank card, credit card, gender and change of address. Base price is $105/M.


According to Millard, this list should work for gift, apparel, home, children's merchandise, fundraising and publishing offers.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions